/ Chew Don’t Brew
Globally, over 80% of people consume caffeine every day, making it the most widely used mental stimulant. But in 2025, teens are shifting toward wellness, sustainability, and smarter choices. Chew Don’t Brew taps into this mindset by positioning Extra gum as a refreshing, feel-good alternative morning routine to caffeine. It enhances engagement through interactive experiences, making the activation both fun and memorable.
Contribution: Campaign Concept, 3D Modelling, 2D editing, Scriptwriting, Storyboarding, AI Voiceover
Contribution: Campaign Concept, 3D Modelling, 2D editing, Scriptwriting, Storyboarding, AI Voiceover
Roles and Contribution
I contributed to concept development, came up with the entire campaign idea and created 3D models. I also scripted, stroyboarded and edited the campaign video, and helped deliver the final presentation.
Mock-ups
Raw 3D Design & Animation
Chew Don’t Brew Campaign for DNAD
Team of 2 including me.