[Temporary Website]


AUTOMA creative coding, UI/UX
Chew Don’t Brew interaction, campaign
SOMA identity, AI, creative coding
Fun(ction) interactive UI/UX, writing
Soundscape identity
Piece of Home interaction, creative coding
Confluencr identity
Under the Wave cover design, typography
Decoding K-pop Album Covers writing, editorial
Red Meets Blue speculative, identity
Section Six identity
Passing By / 流逝 interaction, creative coding
Swift editorial
15 Minute City writing, data visualisation
Experiments creative coding


Design for Music
Photography
About

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/ Chew Don’t Brew



Globally, over 80% of people consume caffeine every day, making it the most widely used mental stimulant. But in 2025, teens are shifting toward wellness, sustainability, and smarter choices. Chew Don’t Brew taps into this mindset by positioning Extra gum as a refreshing, feel-good alternative morning routine to caffeine. It enhances engagement through interactive experiences, making the activation both fun and memorable.

Contribution: Campaign Concept, 3D Modelling, 2D editing, Scriptwriting, Storyboarding, AI Voiceover




Roles and Contribution


    I contributed to concept development, came up with the entire campaign idea and created 3D models. I also scripted, stroyboarded and edited the campaign video, and helped deliver the final presentation.

Mock-ups
 

Raw 3D Design & Animation 

Chew Don’t Brew Campaign for DNAD
Team of 2 including me.