/ SOMA
SOMA is a speculative biotech brand that imagines a future where emotions can be regulated through
skin-based neurostimulation. SOMA explores the boundaries between body, mind, and machine,
inviting us to reflect on how we might care for our emotional selves in a hyper-digital age.
What does it mean to be Perfectly Human?
SOMA’s visual identity draws from Gond art, where emotions and stories are conveyed through intricate lines, repetition, and symbolism. I was also critical of using gradients in tech branding, which often feels distant and overused. Instead, I aimed to subvert that visual language by creating an identity that feels grounded and sensory. The result is a balance between play and familiarity.